1: Concept: Unique dealflow

Copy: Most PE firms use the same three tools, which means every company looking to sell gets bombarded with outreach simultaneously.

Inven uncovers the companies no one else is finding, both private and family-owned businesses, still under the radar.

Build proprietary deal flow. Get the first call advantage. Move faster than the competition.

CTA: Find the deals others miss

Idea: Pain point addressing (deal saturation), highlighting Inven as competitive advantage. Appeals to competitive nature of PE work

Creative idea: Split-screen or contrast imagery to highlight Inven as the better way to work

2: Concept: Time saved

Your team is spending weeks on desktop research. What if it only took hours?

Copy: Building a long list of acquisition targets shouldn't require a dedicated research team.

With Inven, you filter for exactly what you need: private ownership, revenue range, intent to sell.

Less time in spreadsheets — more time on bringing the deals home.

CTA: "Start sourcing smarter"

Idea: Resonates with PE ops professionals and anyone frustrated with manual sourcing, the whole gist of Inven. Emphasizes efficiency and return on their time investment.

Creative idea: Speak the language of PE audience: numbers + social proof for credibility.

3: Concept: Niche domination

Dominate your vertical./Win your vertical./Know your niche

Copy: Searching for add-on targets in a specific sector?

Inven's proprietary AI analyzes millions of data points to map every relevant player in your industry: including the ones flying under the radar.

Build a comprehensive, proprietary pipeline in the space where you want to win most.

Speaks to PE firms with sector expertise looking to consolidate vertical plays. Positions Inven as the tool for quality, deep market mapping.

Creative idea: Bold typography to focus the creative on the idea.

4: Concept: Get to the deal first

What if you called before they got 50 other calls?/Get there before anyone else/Early bird gets the deal

Copy: Most potential acquisition targets get contacted by the same firms using the same databases.

Inven finds the untouched opportunities for better negotiation positions, and therefore better outcomes.

CTA: Get your competitive advantage

Idea: competitiveness, pain-point, earlier contact = better deals. Could include intent-to-sell here

Creative idea: Bold typography+ showing the intent to sell product feature to create intrigue

5: Concept: Intelligent data

You need more than a database. You need intelligence.

Copy: Your company lists are worthless without context.

Inven combines extensive company data with growth metrics, ownership structures, and seller intent signals.

Instantly qualify which targets are actually worth pursuing.

CTA: Win with intelligent deal data / Get your competitive advantage

Idea: competitiveness, pain-point, earlier contact = better deals. Could include intent-to-sell here

Creative idea: Big number for attention + showing the audience how much they’re missing out on. We’ve run a similar creative before, this is just more focused on the “deals missed” part of the graph.